3N

clients

3N Allen Group BT Syntegra Computech DDL EVOLVING SOLUTIONS H.M. Cragg MAGNUM TECHNOLOGIES ONEVOICE COMMUNICATIONS Pacific Security Capital Renodis Safenet Warner Connect Watermark Learning

The 3n notification system reduces the traditionally long and labor intensive task of notifying large numbers of people into a simple, reliable and easy to execute process.

Objective
Raise venture capital necessary to fund research and development of the 3n notification tool.

Strategy
Target parents with messaging designed to drive a need for an instant messaging solution within educational institutions.

Leverage coverage to prove to venture capitalists that the 3n notification system is gaining awareness within mainstream media and is thus a sound investment.

Tactics

• Deployed a Letterbox PR initiative aimed at gaining coverage in national dailies
• Synchronized feature copy with Search Engine Optimization

                                                             Public                                       TopRank

                                                           Relations                          Search Engine Optimization

Results

• Substantial coverage in national dailies
• Increased venture capital
• Achieved a 500% increase in prospective inquiries

Media Coverage

Newspapers