The Power of Integration

Public Relations (PR) & Search Engine Optimization (SEO)

Overview

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The growing dominance of the Internet is driving more and more people to go online.  Marketers therefore should be changing their marketing tactics and budget appropriately to accommodate this shift in the consumer mindset.

Companies that deploy Public Relations can take their marketing programs to the next level by integrating Search Engine Optimization, online PR and other interactive marketing tactics.

Here are 5 ways in which Public Relations can be integrated with online marketing:

1	Distribute keyword-optimized press releases on a regular basis via newswires such as PRWeb, PRLeap, PR.com, PRZoom and Media Syndicate.
2	Include a link to a landing page within the body of the press release in order to drive traffic back to your website
3	Integrate a strong call-to-action on your website and especially on the landing pages.
4	Use a blog to manage press releases and media coverage, as this creates an additional RSS feed to which journalists may subscribe.
5	Be creative - experiment with emerging tactics such as podcasting and videocasting.

For more information on the benefits of integrating Public Relations and Search Engine Optimization, fill in the form below to receive Lee Odden's article "The Low-down on Press Release Optimization."

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