We're Hiring
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About Misukanis & Odden |
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Looking for a Search Marketing Strategist!
Are you seeking a rewarding career as a Search Marketing Strategist working with a leading Online Marketing Agency? If so, read on...
Misukanis & Odden is a fast-growing Minneapolis-based online marketing agency with a great opportunity for an experienced Search Marketing Strategist to join our team of dedicated, client-focused professionals.
The perfect person for this role is extremely detail-oriented and is an active user in the social media realm. They possess the ability to analyze marketing results in order to develop strategic recommendations that correspond to marketing objectives.
This person should have excellent written communication and sales skills and be capable of handling multiple clients as well as experience initiating and maintaining paid search programs for multiple clients.
Preferred Skill Set
Daily responsibilities of this key player will include:
- Consulting with team members throughout organization, from copywriters to technical advisors to account managers, on 20+ clients regarding the optimization of marketing efforts and fulfillment of client objectives
- Increasing clients' marketing ROI through development and implementation of goal-oriented marketing strategies
- Create and refine marketing strategies that improve efficacy of client communications
- Identify opportunities to increase achievement of client marketing objectives
- Outline and implement recommendations that enhance and expand client marketing campaigns
- Streamline marketing processes to improve team efficiency and ensure adherence to client strategies
- Developing strategic communications that complement and enhance clients' overall marketing approach
- Draft and optimize web copy for human and search engine visitors
- Integrate calls to action within online copy for websites and promotional content
- Create marketing messaging tailored to a wide range of specific communication channels
- Provide detailed art direction for client website design
- Outline site structure to enhance user experience
- Format page structure to increase site usability
- Recommend aesthetic elements to amplify site professionalism and appeal
- Achieving client objectives through the production and management of paid search campaigns
- Research and develop paid search keyword lists that correspond to client strategy
- Draft strategic marketing messages for paid search ad and landing page copy
- Design best-practice paid search landing pages
- Develop KPIs to evaluate the day-to-day performance of paid search campaigns
- Analyze paid search statistics to identify opportunities for continual campaign improvement
- Prepare regular reports to reflect campaign growth in a user-friendly format
- Enhance comprehension of industry trends and best practices to maintain and grow shared knowledge
- Conduct research to uncover innovative search and social marketing tactics
- Integrate newly-found tactics into client successful marketing strategies
- Ensure quality of all client marketing communications
- Review copy for grammatical errors and stylistic integrity
- Review additional assets (links, images, etc.) for proper formatting and functionality
The ideal candidate for this position will have:
- General knowledge and/or understanding of
- Online marketing practices
- Website best practices
- A collaborative agency environment
- How to prioritize and manage multiple projects/tasks in a deadline-driven environment
- Superior
- Written communication abilities
- Sales skills
- Organizational skills
- Proof-reading skills
- Analytical and reporting skills
- Prior experience with:
- Google AdWords and AdSense
- Project management systems
- Social media outlets
- Digg
- Delicious
- and others
- Blogs
- Forums
Qualifications:
- 3-5 years experience in Marketing, Advertising or related field
- 1+ years experience developing client communication strategies
- Bachelor's degree in Marketing, Business, Mass Communications or related field
- Proficiency with Microsoft® Outlook, Excel, and Word
- Experience with site analytics programs, such as Google Analytics and Omniture
- Experience with Google Adwords paid search program
Misukanis & Odden offers a high opportunity for advancement, extremely competitive time off policy, IRA retirement plan, premium health insurance, and a creative office environment overlooking Lake Minnetonka!
If you feel that you posses the skills that we are looking for, please send your resume to: