BT Syntegra

clients

3N Allen Group BT Syntegra Computech DDL EVOLVING SOLUTIONS H.M. Cragg MAGNUM TECHNOLOGIES ONEVOICE COMMUNICATIONS Pacific Security Capital Renodis Safenet Warner Connect Watermark Learning

BT Syntegra is part of BT Group. It plays a key role in BT's ICT strategy as its expert in business transformation and change management.

BT Syntegra employs more than 5000 business and technical professionals world-wide and in the financial year ending 30 March 2003 reported revenues of £623 million.

BT Syntegra helps organizations transform the way that they operate by applying business knowledge and technology to make possible new and better ways of working.

Its primary activity emphasizes business consulting services and systems integration services including business consultancy, complex program management and custom systems design, development and operation.

Objective
Increase awareness of BT Syntegra as the US division of British Telecom and as a leading systems integrator.

Strategy
Position BT Syntegra as a high-impact and cost effective alternative to Big 4 consulting services.

Tactics
Push the BTSyntegra name into technology trade media and pull prospects back to the BTSyntegra website via search engine optimization.

                                                                          Public                                       TopRank

                                                                        Relations                         Search Engine Optimization

                    

Results

• Considerable tech and wireless media coverage
• Higher ranking in search engines
• Increased awareness of messaging products within the organization
• Record number of interviews at the NRF conference

 

Media Coverage

Technology

Financial Services

Local Business

Retail

Government