The growing dominance of the Internet is driving more and more people online. Marketers therefore should be changing their marketing tactics and budget appropriately to accommodate this shift in the consumer mindset.

Companies that deploy Public Relations can take their marketing programs to the next level by integrating Search Engine Optimization, online PR and other interactive marketing tactics.

Misukanis & Odden implements an integrated marketing program for DDL, a package testing laboratory. Since beginning this program in 2004, DDL has seen the following results:

• Revenue increase of 41.5%
• Top 50 Fastest Growing Company in the Twin Cities
• 34% increase in number of prospect inquiries
• Website traffic has more than doubled

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