Email Marketing
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Email Marketing is a results-oriented initiative that can be deployed, in accordance with your overall marketing strategy, to increase inquiries that can then be passed along to the client’s sales team.
Misukanis & Odden has honed its email marketing processes to create an efficient and effective way to communicate to client’s prospects about a wide variety of messaging including products and services.
Tactics
Misukanis & Odden conducts email marketing tactics including, but not limited to,
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List Development/Hygiene
For each and every email campaign, the list is key. Whether you’re starting with an impressive in-house list or you need help creating one, our first step is to determine how and to whom you communicate. Message Conception and Refinement
Misukanis & Odden marketing specialists craft compelling messages that effectively:
--position the client company within the marketplace
--differentiate the client and/or its products and services
--call the prospect to action-
Distribution
Misukanis & Odden offers clients a seamless and stress free email distribution process to ensure email campaigns reach the client’s prospect list in a timely manner.
Results
Detailed reporting, provided to clients by Misukanis & Odden, measures the success of the overall email campaign and works with clients to follow prospects through the sales pipeline.
In addition, the reporting methods measure the success of different components of the campaign allowing for the constant refining of campaigns to ensure an increase in results over time.