Build and Track Editorial Calendars

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Misukanis & Odden PR agency continually tracks relevant upcoming stories and builds editorial calendars specific to each client’s area of expertise.  We use the clients’ keywords to search for PR opportunities that best fit the target industry and readership, resulting in media coverage that actually reaches our clients’ prospects.

In order to build a targeted editorial calendar, our public relations specialists require the following information from the client:

• Keyword phrases
• Target readership
• Target industry verticals
• Overall corporate strategy
• Areas of thought leadership