Pitch Writers and Editors

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Our public relations specialists consultants have built close relationships with journalists and editors locally and nationwide, which means that we know which publications to target and who to contact to ensure that our clients achieve maximum exposure. 

The Misukanis & Odden Public Relations program uses the following methods to approach the media:

Press Releases
The best way to communicate company news is through a press release.  Misukanis & Odden writes client press releases, organizes newswire distribution and engages in pitching to clients’ target media list.  We track and document all coverage received and provide the client with coverage clippings.

Contributed Articles
At Misukanis & Odden, we understand that writing an article is time consuming.  That is why we offer the highest level of support to our clients throughout the entire writing process. 

Depending on the client’s capabilities and bandwidth, we approach contributed articles in 3 different ways:

1. We write the first article:
   Are you an expert authority in your field but unsure of how to communicate your knowledge?  Perhaps you simply do not have the time to dedicate to this kind of project?  We help clients generate ideas and provide the first article for clients to use as a reference thereafter.
   
2. We work together with the client:
   Do your best ideas tend to result from a group brainstorming session?
   Misukanis & Odden public relations specialists vary their involvement in the writing process depending on the comfort level of the client.  Whether the client requires help in generating ideas or actually writing the article, we are available to meet individual requirements.
   
3. The client writes the article independently and we edit:
   Many of our clients do write their contributed articles independently and we are happy to review articles at any stage of the writing process.  When the client completes an article, we review and edit before final submission to the publication.

Customer Success Stories
There is no better way to promote your company, product or service than to have a client endorse it.  Misukanis & Odden approaches customer success stories in two different ways depending on the client’s bandwidth and the flexibility of the client’s customer:

1. We pitch the story to journalists, who then interview client and client’s customer.
2. We interview the client and client’s customer, write the success story and pitch it to publications.

Event Calendar Placement
If one of our clients is hosting an event, whether it is an informational seminar or an executive briefing, the media wants to know about it.  Promoting our clients in local events calendars is a great way to build local awareness and subtly increase our clients’ media exposure.