Build a Targeted Media List
| services |
media relations |
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In order to receive positive public relations impact for our clients, we target publications and journalists that cover each client’s industry and area of business. At the beginning of the public relations program, Misukanis & Odden helps clients identify key industry verticals and target readership. Whether you want to focus on high circulation publications, segment into tier 1 and tier 2, or target only general business publications, we customize each media list to accommodate clients’ individual requirements.
To build a targeted media list, our public relations specialists require the following information from the client:
- Target industry verticals
- Target readership
- Keyword phrases
- Overall corporate strategy