Positioning
| services |
media relations |
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Positioning is key to all marketing and public relations initiatives. If a product or service is not clearly positioned and differentiated from the competition, it becomes very difficult to convey that brand to audiences such as the media, prospects, current clients and even employees.
Misukanis & Odden has developed a positioning exercise that typically requires three working sessions. In these sessions, clients are probed with thought provoking questions designed to help identify unique value propositions that in turn help to focus all future communications.
Clients that have engaged Misukanis & Odden to help position their product or service feel that their clients and prospects more clearly understand the benefits of their offerings and can articulate competitive differences.
If you are looking to differentiate your product or service from the competition, through crisp positioning, contact Misukanis & Odden.