The Fall of Advertising and the Rise of PR Al Ries, Laura Ries $17.47
The Handbook of Strategic Public Relations and Integrated Communications Clarke L. Caywood $35.00
Value-Added Public Relations: The Secret Weapon of Integrated Marketing Thomas L. Harris, Philip Kotler $26.25
Effective Public Relations (8th Edition) Scott M. Cutlip $115.00
The Fall of Advertising and the Rise of PR 
The Handbook of Strategic Public Relations and Integrated Communications
Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Effective Public Relations (8th Edition)