Safenet

clients

3N Allen Group BT Syntegra Computech DDL EVOLVING SOLUTIONS H.M. Cragg MAGNUM TECHNOLOGIES ONEVOICE COMMUNICATIONS Pacific Security Capital Renodis Safenet Warner Connect Watermark Learning

SafeNet provides encryption security solutions to protect information, identities and intellectual property for large enterprises, governmental institutions and small to medium sized businesses.

Objective
Generate leads for physical and logical security solutions.

Strategy
Target CIO’s, IT Directors and Managers and Network Administrators with a cooperatively sponsored “2005 Future of Security” online survey with the SmartCard Alliance.

Tactics
Deploy an online survey designed to gain permission to open a dialogue with security and IT managers

                                                Online                 Public                                      

                                               Surveys               Relations                          

                    

 

Results
Generated nearly 200 leads which clearly identified 2005 budget allocations for password management, access security and risk/compliance.