Interview Facilitation
| services |
media relations |
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Misukanis & Odden believes in fully preparing clients for all communication with the media. Whether the client has a telephone interview or an in-person media meeting at a tradeshow, Misukanis & Odden public relations specialists are involved in the entire interview process, from pitch to publication.
Pitching
With every media pitch, a clear call to action must be communicated. If the client is being positioned as a thought leader, Misukanis & Odden communicates both the company’s message and key executives' tenure in a newsworthy fashion.
Preparation
Misukanis & Odden public relations specialists help clients prepare for media interviews by providing:
- Background information on the publication
- Past articles written by the journalist and/or published in the publication
- Details of upcoming editorial calendar features
Facilitation
Misukanis & Odden offers clients a smooth, stress-free interview process, from facilitating and moderating conference calls to providing clients with maps and directions for in-person media meetings.
Follow-up
Misukanis & Odden conducts post interview follow up with the journalist to offer additional information and to ensure that the client’s message has been communicated effectively.
Results Reporting
Misukanis & Odden monitors clients’ planned coverage on a daily basis. A clear pipeline of upcoming coverage is presented to the client and a notification is distributed on the day of publication. Misukanis & Odden provides digital clippings for all online coverage and liaises with publications to ensure that clients receive copies of articles published in print.